Publicis

Connected Media

We design and develop integrated media ecosystems powered by Connected ID – enabling the planning, activation and measurement of communication around real people, and turning data and reach into measurable business growth.

Competences

Media

  • Communication and media strategy development
  • Marketing investment management and negotiation strategies
  • Business and marketing consulting
  • Business and media analytics

Commerce

  • eCommerce strategy development
  • Digital transformation consulting
  • Brand content production and optimisation for retail platforms
  • Paid media campaigns and activations across eCommerce platforms
  • Communication and sales activities in Retail Media

CRM

  • Retention and loyalty strategy development
  • CRM data consulting and integration
  • CX optimisation across paid and owned channels
  • CRM programme execution and marketing automation
  • Content design and personalisation
  • Performance measurement and CRM analytics
  • MarTech implementation and development

Influence

  • Proprietary influencer marketing strategies
  • End-to-end integrated campaigns with influencers and content creators
  • Long-term and ambassador partnerships with creators
  • Creation of authentic UGC supported by paid media activities
  • Research, analysis and reports on influencer marketing trends

Partners

Meta Business Partner
Criteo
LinkedIn
Google
The Trade Desk
Spotify
Amazon
Allegro
TikTok
Salesforce
Teads
Twitch
IAB
SAR
Pinterest
IAA
Meta Business Partner
Criteo
LinkedIn
Google
The Trade Desk
Spotify
Amazon
Allegro
TikTok
Salesforce
Teads
Twitch
IAB
SAR
Pinterest
IAA